Jay Bennett is an Emmy Award-winning creative and franchise strategy executive with more than 20 years of experience shaping stories, building audiences and extending IP. His work connects creative ambition with technology, brand partnerships and business strategy.

As SVP, Franchise Strategy & Innovation at Shaftesbury, he works across creative, marketing and business priorities to help established and emerging IP reach new audiences and find new opportunities.

His focus is the space between a compelling story, the platforms it can live on and the wider world it can become.